Cine Sony is a segment in Canal Sony devoted entirely to movies. The client’s idea was to create a minimalist world similar to that of a scale model. Its special trait came up when we added real elements at a large scale, elements that had nothing to do with the specific environment of each scene. We wanted to take the viewer on a trip around this world, where movie magic and glamour is appreciated through all the different stages of film-making, from the first day of casting to the premiere.

Directed & Produced by 2veinte
Client: Canal Sony Latam