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Lucky Charms

TV COMMERCIALS X5

lucky charms

It was such an honor to be contacted by Saatchi & Saatchi NY to produce a series of commercials for Lucky Charms, one of the most emblematic General Mills’ cereal products. The spots were entirely done in traditional animation. We designed all the characters, including “Lucky the Leprechaun”, considered an icon of the American culture. Each commercial shows one of the different fun and magical adventures of Lucky and his charms.

Directed & Produced by 2veinte.

Agency: Saatchi & Saatchi NY
Client: General Mills

lucky charms
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